Cookie Policy

Last Updated: March 29, 2026

1. What Are Cookies?

Cookies are small text files that are placed on your device — such as your computer, smartphone, or tablet — when you visit a website. These files are stored in your browser and allow websites to recognize your device, remember your preferences, and collect information about how you interact with web pages.

Cookies were designed to create a more personalized and efficient browsing experience. They allow websites to remember actions and settings you have previously configured, so you don't have to re-enter that information each time you visit. They also help website owners understand how visitors engage with their content, which pages are most visited, and where improvements can be made.

Cookies do not typically contain personally identifiable information on their own, but they can be combined with other data to identify you as an individual. Some cookies are set by the website you are visiting (known as "first-party cookies"), while others are set by third-party services operating on that page (known as "third-party cookies").

2. How Cookies Work

When you visit via313.digital, our web server sends a cookie to your browser, which stores it on your device. On your next visit to our site, your browser sends that cookie back to our server, allowing us to recognize you and tailor your experience accordingly.

Cookies work using a name-value pair system. Each cookie has a unique name and stores a value — this could be a session identifier, a user preference, or a tracking code. Cookies also have attributes such as an expiration date, a domain, and a path, which control when and where the cookie is sent back to the server.

Beyond traditional HTTP cookies, we may also use related technologies such as:

  • Web Beacons (Pixel Tags): Tiny invisible images embedded in web pages or emails that track whether a page or email has been opened.
  • Local Storage: A browser feature that allows websites to store data locally on your device, similar to cookies but with larger storage capacity.
  • Session Storage: Similar to local storage but data is cleared when you close your browser tab or window.
  • Fingerprinting: A technique that collects information about your browser and device settings to create a unique "fingerprint" for tracking purposes.

3. Types of Cookies We Use

We use several categories of cookies on via313.digital. Each category serves a distinct purpose and has different implications for your privacy and browsing experience.

3.1 Essential Cookies

Essential cookies (also known as strictly necessary cookies) are fundamental to the operation of our website. Without these cookies, certain core features and functions of via313.digital would not work properly. These cookies do not require your consent under most privacy frameworks because they are necessary for the delivery of the service you have requested.

Examples of what essential cookies do on our site include:

  • Maintaining your session as you navigate between pages
  • Remembering items you have added to an online order or cart
  • Keeping you securely logged into your account
  • Enabling security features to protect against fraudulent use
  • Balancing website load across servers to ensure performance

3.2 Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with our website. They collect information such as which pages are visited most often, how long users stay on each page, where visitors come from, and what actions they take. This information is used in aggregate form to improve the design, content, and functionality of via313.digital.

We use Google Analytics, a web analytics service provided by Google LLC, to collect and analyze this data. Google Analytics sets cookies on your device to track your activity across our site. The information generated by these cookies is transmitted to and stored by Google on servers in the United States. For more information on how Google uses this data, please visit Google's Privacy Policy.

3.3 Functional Cookies

Functional cookies allow our website to remember choices you have made and provide enhanced, more personalized features. These cookies may remember your location, your language preference, your chosen font size, or other customization settings. The information collected by functional cookies is not used to track your activity on other websites.

For Via 313, functional cookies may be used to remember your preferred restaurant location, your past order preferences, or any accessibility features you have enabled on our platform.

3.4 Advertising and Targeting Cookies

Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. These cookies track your browsing activity across websites to build a profile of your interests and show you targeted ads on our site and on third-party platforms. They also help us measure the effectiveness of our advertising campaigns.

We may use advertising services provided by Google Ads and Meta (Facebook/Instagram). These third-party advertising partners may set cookies on your device when you visit our website. These cookies are governed by the respective privacy policies of those third parties, not by this Cookie Policy.

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on via313.digital, including their names, purposes, types, and durations.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions across the site. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate — limiting data collection on high-traffic sites. Helps control the volume of data transmitted to Google. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Stores and tracks conversions from Google Ads campaigns. Advertising 3 months
_fbp Meta (Facebook) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks user behavior across websites for retargeting. Advertising 3 months
_fbc Meta (Facebook) Stores the last Facebook Ad click for attribution purposes. Used to measure the effectiveness of Facebook advertising campaigns. Advertising 3 months
PHPSESSID via313.digital Maintains your session state across page requests. Essential for keeping you logged in and preserving your cart and order information during your visit. Essential Session
csrf_token via313.digital Helps protect the website and its users from Cross-Site Request Forgery (CSRF) attacks. A security measure that validates form submissions. Essential Session
user_location via313.digital Remembers your preferred Via 313 restaurant location so you are presented with the correct menu, pricing, and ordering options on return visits. Functional 30 days
cookie_consent via313.digital Stores your cookie consent preferences so we do not repeatedly ask for your permission on every visit. Essential 1 year
order_history via313.digital Remembers your recent orders and preferences to provide a faster and more personalized ordering experience during future visits. Functional 90 days
_ga_[ID] Google Analytics (GA4) Used to persist session state in Google Analytics 4. Tracks engagement metrics, events, and conversions for website performance reporting. Analytics 2 years

Note: The cookies listed above represent the primary cookies used on our website. The actual cookies present may vary depending on your activity on our site, updates to third-party services, and changes to our platform.

5. Third-Party Cookies

Some cookies on via313.digital are set by third-party services that appear on our pages. We do not control these cookies and recommend reviewing the respective privacy and cookie policies of these third parties for more information on how they handle your data:

These third-party services may use cookies to track you across multiple websites over time, enabling them to build detailed profiles of your interests and display targeted advertising. We encourage you to review their policies and opt-out options if you have concerns about cross-site tracking.

6. How to Manage and Control Cookies

You have the right to decide whether to accept or reject non-essential cookies. There are several ways you can manage your cookie preferences:

6.1 Cookie Consent Banner

When you first visit via313.digital, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can update your preferences at any time by visiting our cookie settings page or by clearing your browser cookies and revisiting the site.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can configure your browser to block all cookies, block only third-party cookies, delete existing cookies, or alert you when a cookie is being set. The steps to manage cookies vary by browser. Please refer to the help documentation for your specific browser:

Please note that disabling cookies through your browser settings will affect all websites you visit, not just via313.digital.

6.3 Opt-Out Tools for Specific Services

You can also use the following opt-out tools provided by specific third-party services to control how they use your data:

  • Google Analytics Opt-Out: Install the Google Analytics Browser Add-on to prevent Google Analytics from collecting your data across all websites.
  • Google Ads Personalization: Visit Google Ad Settings to control personalized ads from Google or opt out of interest-based advertising.
  • Meta (Facebook) Ad Preferences: Visit Facebook Ad Preferences to manage how Facebook uses your data for advertising.
  • Network Advertising Initiative (NAI) Opt-Out: Visit the NAI Opt-Out Tool to opt out of interest-based advertising from multiple participating companies.
  • Digital Advertising Alliance (DAA) Opt-Out: Visit YourAdChoices to opt out of participating companies' interest-based advertising.

7. Impact of Disabling Cookies

The impact of disabling cookies depends on which type of cookies you disable:

  • Essential Cookies: If you disable essential cookies, core features of our website will not function properly. You may be unable to place online orders, log into your account, add items to your cart, or complete secure transactions. We strongly recommend keeping essential cookies enabled for the best experience.
  • Analytics Cookies: Disabling analytics cookies will prevent us from collecting data about how you use our website. This will not affect your ability to browse or order, but it will limit our ability to improve our services based on user behavior data.
  • Functional Cookies: If you disable functional cookies, some personalization features will be lost. For example, we may not be able to remember your preferred Via 313 location, your past order preferences, or your customized settings. You may need to re-enter this information on each visit.
  • Advertising Cookies: Disabling advertising cookies will not prevent you from seeing advertisements, but the ads you see will be less relevant to your interests. You may see generic ads rather than those tailored to your browsing behavior and preferences.

8. California Privacy Rights and Cookie Disclosures

If you are a resident of California, you may have additional rights regarding the use of cookies and tracking technologies under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). Under these laws, certain uses of cookies — particularly advertising and cross-context behavioral tracking cookies — may constitute a "sale" or "sharing" of personal information.

You have the right to:

  • Opt out of the sale or sharing of your personal information collected through cookies
  • Know what categories of personal information are collected via cookies
  • Request deletion of personal information collected through cookies
  • Non-discrimination for exercising your privacy rights

To exercise your California privacy rights or to opt out of the sale/sharing of your data, please contact us using the information provided in Section 10 of this policy, or use the opt-out tools listed in Section 6.3 above.

Additionally, under the Federal Trade Commission (FTC) Act, we are committed to fair and transparent practices regarding the collection and use of data through cookies and tracking technologies.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, our business operations, or the cookies and tracking technologies we use. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you through a prominent notice on our website or by email.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of via313.digital after any changes to this policy constitutes your acceptance of the updated Cookie Policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to reach out to us. We are committed to addressing your inquiries promptly and transparently.

Via 313 — Contact Information

When contacting us about cookie-related inquiries, please include "Cookie Policy Inquiry" in the subject line of your email, along with a description of your concern or request. This will help us respond to you as quickly and efficiently as possible.